Affiliates Glossary and Words Starting with E, F, G, H

E Endorsement Letter A 'product review' or 'endorsement letter' is a promotional statement describing features and benefits of the merchant's product or service. Email link An affiliate URL contained in an email newsletter.

EPC It refers to the average earnings per 100 click. It is calculated by taking commissions earned divided by the total number of clicks times 100.

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