Affiliates Glossary and Words Starting with W, X, Y, Z


U

Unique Visitor This is different from the total number of clicks. It refers to the number of unique individuals who click on a link. Typically, unique visitors are tracked by recording the IP address and browser header.

V

Viral Marketing A popular marketing technique which involves passing on a marketing message to other sites or users through emails or word or mouth.

W

Web Host A hosting service that allows users to create their own website which is accessible through the world wide web. The web host provides storage space, connectivity and other services essential to serve a website.

Website It is a collection of related web pages.

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