Different Types of Affiliate Programs Online

Types of Affiliate Program Pay per Sale, Pay Per Lead, Pay Per Click


On the basis of payment methods, there are three types of affiliate programs:

PPS Pay Per Sale In this type of affiliate program, the merchant pays a commission to an affiliate when his referral buys something form the merchant's site. Some sites prefer to pay affiliates a percentage of the sale, while others pay a fixed amount on each sale.

PPC Pay Per Click In the pay per click payment model, the merchant pays the affiliate according to the number of clicks the visitors make on the merchant's ad, regardless of whether a sale is made.

PPL Pay Per Lead The merchant only pays for leads generated at their sites. This means, the affiliate receives a commission only when his referral sign-up at the merchant's site. A lead generally require visitors to perform a desired action on the merchant's site, which may include a software download, completion of a sign-up form for a newsletter, trial offer sign-up, etc.

Besides this, there are some other type of affiliate programs too. An affiliate program is basically set upon an action that would benefit the merchant. The merchant pays its affiliates depending on the number of visitors affiliates bring to them and who perform the desired action.

Two-tier Affiliate Programs In this type of affiliate programs the affiliates are paid commission on the sales, leads or clicks they generate, in addition to the sales, leads or clicks of the sub-affiliates they refer to the program. The first tier of commission in these affiliate programs is same as in any regular affiliate program.

Residual programs Affiliates are paid commission for as long as their referral continues to purchase products or services at the merchant's site. This means the affiliate not only earns a commission on the initial sale, but on the subsequent sales as well.

Know also :

How Affiliate Programs Work ?

What is an affiliate program?

Types of affiliate programs:

Administrating an Affiliate Program:

Becoming an Affiliate

Understanding the Affiliate Tracking Technology

How to Become an Affiliate



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